Branding | Web ReFeed Canada View All Projects ReFeed is an initiative to improve the food industry across Canada. ReFeed aims to create a sustainable agricultural system that aligns the food industry, non profits, the community, government and farmers to make tangible contributions to ending hunger and reducing carbon emissions. We worked with ReFeed on […]
Author Archives: admin
Picnic
Branding Picnic View All Projects Picnic is a full-service marketing agency specializing in the areas of strategy development, market funnel campaigns and content creation. Formerly known as Snap Social Media Strategies, the company was looking to rebrand under a new name and identity, which represented their creativity, expertise and collaborative nature. With this in mind, […]
What is a Brand Style Guide?
A brand style guide is a document that outlines all the elements of your brand and how to use them. Say you order flat-pack furniture and need to build it yourself. It’s no use to have all the pieces if you don’t have the instruction manual for assembling them. Now you might ask, what are […]
How to Hire for Design
Designers can help bring your vision to life so it’s no question why people are willing to reach deep into their pockets to see this being executed. First impressions matter and your company’s visual identity enhances how you attract prospective clients. A good design creates brand recognition so people are able to quickly recall what […]
How to Recharge Your Business During a Slow Period
It’s no question that these are challenging times for all streams of businesses. Even in the digital sphere, social media advertising engagement rates have dropped globally resulting in brands cutting their marketing budgets. It’s normal for businesses to ebb and flow, so during the slow periods, it’s important to start planning ahead so when your […]
Heavy Eyes Happy Hearts
Web Heavy eyes happy hearts View All Projects Heavy Eyes Happy Hearts is a sleep consultancy based in Vancouver, specializing in helping parents sleep train their infants and toddlers through thoughtful and non-invasive methods. Over the past 5 years, owner Lara has built up a reputable practice with one on one sleep consulting but wanted […]
Online Revenue Streams for Business Owners
Steve Jobs said “Innovation is the ability to see change as an opportunity, not a threat”. In the last few weeks, we’ve seen many business owners have to take steps back and suspend operations or permanently close their doors. Our hearts are with those who have worked many years to build a business and had […]
10 Tips for Working from Home
Right now, the coronavirus is at the top of everyone’s mind. During these uncertain times we understand it’s challenging to stay on top of your work and stay positive. Remembering that all of us are on the same boat and are willing to support one another is the silver lining during this pandemic. Here are […]
When and How to DIY Your Own Branding
It’s a sore spot for designers: meeting someone new and asking for a business card, to discover that horror of all horrors, they have created their own logo. We call these the DIYers. DIYers might be new business owners who a) don’t think they need a logo or b) cannot afford to have a logo […]
Your Logo Is Not Your Brand
The biggest misconception we encounter in this business is that a brand = a logo. Or that a logo = a brand. Both of these statements are false. Yes, you can hire a logo designer and give them ideas and receive a logo – this is a straightforward logo design, not branding. When you commit […]
