A brand style guide is a document that outlines all the elements of your brand and how to use them. Say you order flat-pack furniture and need to build it yourself. It’s no use to have all the pieces if you don’t have the instruction manual for assembling them. Now you might ask, what are […]
Category Archives: Blog
How to Hire for Design
Designers can help bring your vision to life so it’s no question why people are willing to reach deep into their pockets to see this being executed. First impressions matter and your company’s visual identity enhances how you attract prospective clients. A good design creates brand recognition so people are able to quickly recall what […]
How to Recharge Your Business During a Slow Period
It’s no question that these are challenging times for all streams of businesses. Even in the digital sphere, social media advertising engagement rates have dropped globally resulting in brands cutting their marketing budgets. It’s normal for businesses to ebb and flow, so during the slow periods, it’s important to start planning ahead so when your […]
Online Revenue Streams for Business Owners
Steve Jobs said “Innovation is the ability to see change as an opportunity, not a threat”. In the last few weeks, we’ve seen many business owners have to take steps back and suspend operations or permanently close their doors. Our hearts are with those who have worked many years to build a business and had […]
10 Tips for Working from Home
Right now, the coronavirus is at the top of everyone’s mind. During these uncertain times we understand it’s challenging to stay on top of your work and stay positive. Remembering that all of us are on the same boat and are willing to support one another is the silver lining during this pandemic. Here are […]
When and How to DIY Your Own Branding
It’s a sore spot for designers: meeting someone new and asking for a business card, to discover that horror of all horrors, they have created their own logo. We call these the DIYers. DIYers might be new business owners who a) don’t think they need a logo or b) cannot afford to have a logo […]
Your Logo Is Not Your Brand
The biggest misconception we encounter in this business is that a brand = a logo. Or that a logo = a brand. Both of these statements are false. Yes, you can hire a logo designer and give them ideas and receive a logo – this is a straightforward logo design, not branding. When you commit […]
Website Bootcamp
In today’s post we have some exciting news. As you know, our studio offers branding and design for businesses and since 2013 we’ve worked with over 100 clients. We’re passionate about great design, but realized there was a gap in the business community. On one side of the spectrum… If you want to be completely […]
When Should I Think About Branding?
Most good businesses start with a business plan. In this document, they outline the vision and goals, services, financial projections and startup costs. And yes, businesses starting up can have a lot of startup costs, including everything from registering a domain and getting a business license, to leasing space, purchasing equipment and payroll. In the […]