Rotary Hoop-A-Thon

Branding

Rotary hoop-a-thon

The Strathcona ROTARY Hoop-A-Thon is an annual basketball fundraising event that helps hundreds of kids in East Vancouver. Every year, basketball players aged 10 to 18 are joined by Rotarians, alumni and VIPs who have collected pledges to shoot free throws – earning money for the program.

We developed a brand identity to use for promoting the event in the community. The logo design features the historic Rotary wheel combined with the shape of a symmetrical basketball, combining the two key elements of the event in a manner that appeals to young and adult participants and demonstrates pride in the organization and cause.

Our work has also included the consultation and design of marketing collateral for the company’s outreach to schools in the community.

Client

ROTARY Hoop-A-Thon

Industry

Recreation
Non-profit
Event

Services

Brand Strategy
Identity
Collateral Design

Appleby & Associates

Branding

Appleby & Associates

Appleby & Associates is a mother and son real estate team with over 30 years of combined experience. Hoping to represent the real estate profession in the right way, the partners focus not only on outcomes, but the overall client experience and assisting people in the milestones of their lives through home ownership. Eager to introduce their team distinctly from the “typical realtor”, they commissioned us to develop a brand in line with their values and style. We performed extensive research on competitors and the real estate market in the Lower Mainland, developing a brand concept which would set the company apart and represent their unique propositions of trust, experience and creativity.

We developed a simple and elegant word mark appropriate for the sophisticated yet warm personas of the partners and enabling them to stand out amongst other firms in the competitive real estate landscape with cluttered, outdated identities.

Our social media management has grown the brand’s Instagram account from 150 to over 5000 followers in 18 months.

Client

Appleby & Associates

Industry

Real Estate

Services

Brand Strategy
Identity
Collateral Design
Photography
Social Media Management

Thuja Wellness

Branding

Thuja Wellness

Thuja Wellness is an integrated health clinic based in Vancouver, BC. offering comprehensive treatment plans for patients through a strategic collaboration between experienced practitioners. As an elevated medi-spa, the company required an elegant and luxurious brand identity to represent the quality of its treatment plans and a relaxing healing experience for patients.

We developed a signature mark and identity representing health, high-end service and integrative progress. After launching the brand, we have continued working with Thuja on stationery and collateral design, packaging, custom photography and social media content and management.

Client

Thuja Wellness

Industry

Health and Wellness

Services

Brand Strategy
Identity
Collateral Design
Photography

Kindermeals

Branding

Kindermeals

Kindermeals is a healthy and socially-conscious meal delivery and education program for children in schools. Founded in Vancouver, the team aims to improve the eating habits of Canadian children with hot lunch delivery to schools with plant-based, nutritious and filling meals at an affordable price point. We worked with Kindermeals from brand conception to launch, starting with a naming strategy and defining the brand as kindness inside and out.

We developed key target markets and client personas, then designed the brand identity with a bold, modern logo appropriate for children as well as parents making meal decisions. The result is a circular mark in a bright mint green, alluding to the plant-based nature of the meals, without using traditional environmental symbols and colour palettes.

Our work has also included the consultation and design of marketing collateral for the company’s outreach to schools in the community.

Client

Kindermeals

Industry

Food & Beverage

Services

Naming Strategy
Brand Strategy
Identity
Collateral Design

Hiro’s Stew House

Branding

Hiro's Stew House

Hiro’s Stew House is a casual fast food restaurant concept in Richmond, BC offering Canton style flavours at an affordable price point to the popular Union Square neighbourhood. The restaurant is intimate, comfortable, and a casual space to spend time with friends and family. We developed a brand concept based on 3 components: quality food, a fun environment, and social sharing.

We were asked to develop a bilingual identity putting a modern spin on simplified Chinese characters. The primary logo design is comprised of a custom typeface paired with a whimsical illustration to reflect the restaurant’s signature red hot pots. The identity was applied to web, the physical storefront, print collateral and advertising. In addition, we also supported the company in brand and food photography, providing art direction, styling and photography for all of their dishes.

Client

Hiro’s Stew House

Industry

Food & Beverage

Services

Brand Strategy
Identity
Collateral Design
Photography

Govan Brown & Associates

Branding

Govan brown & associates

Govan Brown & Associates is a construction management firm with offices across Canada. With an existing logo as its only brand asset, Govan Brown sought our assistance to help them define a brand strategy and elevate their identity as they celebrate their 25th year.

To accompany their primary logo, we developed a series of secondary logos that were elegant and more flexible for different applications. We also prepared a comprehensive style guide with typography guidelines, an expanded colour palette, custom icon set and brand patterns. To launch this new polished identity, we designed a full suite of stationery and collateral to enable Govan Brown to strengthen their brand and increase market share across Canada.

Client

Govan Brown & Associates

Industry

Trades

Services

Brand Strategy
Identity
Stationery Design
Collateral Design

Featurette

Branding

Featurette

Featurette is an all-in-one print and design platform for real estate agents to create beautiful, professional feature sheets. This is a sister business created by the Workshop Creative team, therefore we executed all aspects of brand design, concept development, photography, product development, social media, website design and graphic design of all templates available in the Featurette platform. In collaboration with our software developers at AY Technologies, our team created this service as a means of increasing availability and accessibility of great design for the many realtors in our city.

See more at www.featurette.ca

Client

Featurette

Industry

Technology

Services

Brand Strategy
Identity
Website Design
Collateral Design
Animation

CBC Vancouver Science Fair

Branding

CBC Vancouver Science Fair

For CBC Vancouver’s inaugural kids Science Fair, we were hired to develop a cohesive identity for the event, designing a unique event logo and accompanying visual style to be used for marketing materials. We presented 3 unique brand and poster concepts to guide the look and feel of the event. The final design selected was inspired by technology and innovation, with a custom glowing logotype and circuit pattern that was used in various media to promote the event.

Client

CBC Vancouver Science Fair

Industry

Media

Services

Brand Identity Illustration

Concept Posters

Final

Preety Weddings & Travel

Branding | Web

Preety weddings and travel

Preety Weddings & Travel is a destination wedding & travel agency specializing in Indian and South Asian weddings. Founded by Preety Jaswal, the agency offers wedding planning and coordination, as well as travel management for couples planning weddings in destinations like Mexico, Jamaica, the Dominican Republic and Hawaii. We created a brand identity that is feminine and soft yet bold and confident with the use of a custom illustration and word mark. To accompany the tropical energy of the logo, our custom website design features a bright colour palette, engaging layout and vibrant photography appropriate for the liveliness of South Eastern culture against beach backdrops.

Client

Preety Weddings and Travel

Industry

Wedding and Travel Agency

Services

Brand Strategy
Identity
Collateral Design
Custom Website Design

Deep’s Sunshine Cleaning

Branding

Deep's Sunshine Cleaning

Deep’s Sunshine Cleaning is a residential cleaning company serving the Lower Mainland since 2010. Originally launched with a simple clipart logo, our client was looking to define its brand and positioning, and develop a cohesive identity to increase recognition, attract and retain talent, and deliver greater value to clients.

In our research and discovery process, we found that competitors within the cleaning industry have similar and inconsistent brand identities which lack originality and personality. We saw an opportunity to create a holistic contemporary identity that still maintained the essence of the original branding but represented a modern evolution.

Over the course of 2 months, we worked with the company to design a new logo, launch a new website, and design a complete stationery and collateral set including postcards, door hangers and custom notepads outlining their signature 29 point process.

View the site here

Client

Deep’s Sunshine Cleaning

Industry

Residential Cleaning Services

Services

Rebrand Strategy
Identity
Collateral Design
Website Design