Makeup By Larissa

Makeup by Larissa

Client

Makeup by Larissa

Industry

Events

Work

Brand strategy
Identity
Collateral design
Custom website design

Makeup by Larissa started as a freelance brand which has grown and evolved into a team offering multi-faceted services. As a result, the business required a streamlined, professional rebrand process to replace their DIY logo and portfolio website. We developed an elegant but warm identity bringing together artistic elements with a refined sensibility that is representative of the brand's work. The custom website design was built to follow a similar design aesthetic, while factoring in an improved sales process to increase the conversion rate from users.

Before

After

Riverwest Realty

Riverwest Realty

Client

Riverwest Realty

Industry

Property Management

Work

Brand strategy
Identity
Collateral design
Web Design

Riverwest Realty engaged our team to help them with a rebrand strategy and design. We updated their outdated logo and website and developed a custom identity and site that bring together great service, a legacy with a modern twist, and natural elements of Richmond, BC.

Designing real estate experience​

Paul Fraser Real Estate

Paul Fraser Real Estate

Client

Paul Fraser Real Estate 

Industry

Real Estate

Work

Brand strategy
Identity
Collateral design

Paul Fraser is a real estate agent in business since 2012 without a unique, discernible brand identity. We were asked to help Paul create a custom identity, stationery and marketing materials so make his brand recognizable and consistent. With Paul's warm personality and love of his 2 bulldogs as a foundation, his newly launched brand identity brings a different perspective to real estate to help him attract his target clientele in a very competitive market.

Designing real estate experience​

Govan Brown & Associates

Govan Brown & Associates

Client

Govan Brown & Associates

Industry

Trades

Work

Brand strategy
Identity
Stationery design
Collateral design

Govan Brown & Associates is a construction management firm with offices across Canada. With an existing logo as its only brand asset, Govan Brown sought our assistance to help them define a brand strategy and elevate their identity as they celebrate their 25th year.

To accompany their primary logo, we developed a series of secondary logos that were elegant and more flexible for different applications. We also prepared a comprehensive style guide with typography guidelines, an expanded colour palette, custom icon set and brand patterns. To launch this new polished identity, we designed a full suite of stationery and collateral to enable Govan Brown to strengthen their brand and increase market share across Canada.

Erin Bentley

Erin Bentley

Client

Erin Bentley

Industry

Life Coaching and Education

Work

Brand strategy
Identity

Erin Bentley is a world class relationship coach, researcher and educator who was in business for 10 years without a defined brand strategy or identity. To bring her business to the next level, Erin hired us to develop her unique brand concept along with a lively, engaging identity to help her expand into multiple markets.

Before

After

We developed a bold yet elegant logomark to express confidence and the unique energy of Erin’s approach as a coach, speaker and educator. A dot motif forms the foundation of the identity, depicting sound waves reflective of Erin’s booming voice in a quiet room and the abounding impact of her work in people’s life.

The Lazy Gourmet

The Lazy Gourmet

Client

The Lazy Gourmet

Industry

Food & Beverage
Event Planning

Work

Brand strategy
Identity update
Collateral design
Custom website design

The Lazy Gourmet has been delivering inspired catering and events in Vancouver, BC since 1979. Now celebrating their 40th year in business, they hired us to update their brand and reposition their business as a high end catering service offering elegant, quality fare and seamless event planning. In our discovery process, we learned of many new competitors who have entered their market, and of alternative niches targeting their same clientele. We noticed many similarities in Vancouver catering brand identities, with few differentiating factors, so saw an opportunity to work with the Lazy Gourmet on creating a brand unlike any other.

We worked with the team on a soft rebrand, maintaining the reputable logo but pairing it with an updated defined brand style guide, with a focus on typography and modern colour palette. The focus of our work was launching a brand new custom website equally highlighting their catering and event planning services. In a 3 month process, we guided them through website strategy, content planning, copywriting, photography selection and a completely custom website design and development process. The final result is a beautiful editorial-inspired website with individual landing pages for their catering, event and corporate departments; a well-organized menu structure for clients to easily browse their many food and beverage offerings; and featured event case studies and venues to highlight their previous work and partners.


View the site here

Legendary Catering & Events

Cleaning HQ

Cleaning HQ

Client

Cleaning HQ

Industry

Commercial Cleaning Services

Work

Brand strategy
Identity
Collateral design
Website design

Cleaning HQ is a newly launched commercial cleaning company serving offices, strata and business spaces in the Lower Mainland. Having run a successful residential cleaning business (project here) since 2010, the company’s owner decided to launch a separate commercial arm of the business under a new brand. Aiming to appeal to a corporate market, our client required a brand identity that was modern and professional. The challenge was to avoid a look that was too corporate and serious in nature, as the team is full of personality and warmth.


In our research and discovery process, we found that competitors within the cleaning industry have similar and inconsistent brand identities which lack originality and personality. We saw an opportunity to create a holistic contemporary identity, which combines professionalism in its simplicity, and character in its unique composition and accents.

Over the course of 2 months, we worked with the company to design a new logo, launch a new website, and design a complete stationery and collateral set including postcards, door hangers and custom notepads outlining their signature cleaning checklist.

Clean spaces for inspired teams

Evans Realty Group

Evans Realty Group

Client

Evans Realty Group

Industry

Real Estate

Work

Brand strategy
Identity
Collateral design

Evans Realty Group is a real estate firm founded by Debbie Evans, a licensed Realtor with a background in interior design and construction. Evans Realty Group (under Royal LePage Sussex) will provide real estate services for buyers and sellers with an emphasis on trust, integrity and good service that puts clients first. An elegant custom typeface, earthy colour palette and textile-inspired pattern make up this sophisticated identity.

Designing real estate experience

Hiro’s Stew House

Hiro's Stew House

Client

Hiro’s Stew House

Industry

Food & Beverage

Work

Brand strategy
Identity
Collateral design
Photography

Hiro’s Stew House is a casual fast food restaurant concept in Richmond, BC offering Canton style flavours at an affordable price point to the popular Union Square neighbourhood. The restaurant is intimate, comfortable, and a casual space to spend time with friends and family. We developed a brand concept based on 3 components: quality food, a fun environment, and social sharing.

We were asked to develop a bilingual identity putting a modern spin on simplified Chinese characters. The primary logo design is comprised of a custom typeface paired with a whimsical illustration to reflect the restaurant’s signature red hot pots. The identity was applied to web, the physical storefront, print collateral and advertising. In addition, we also supported the company in brand and food photography, providing art direction, styling and photography for all of their dishes.

Traditional flavours for modern tastes

Featurette

Featurette

Client

Featurette

Industry

Technology

Work

Brand strategy
Identity
Website design
Collateral design
Animation

Featurette is an all-in-one print and design platform for real estate agents to create beautiful, professional feature sheets. This is a sister business created by the Blank Canvas team, therefore we executed all aspects of brand design, concept development, photography, product development, social media, website design and graphic design of all templates available in the Featurette platform. In collaboration with our software developers at AY Technologies, our team created this service as a means of increasing availability and accessibility of great design for the many realtors in our city. See more at www.featurette.ca

Design.
Print.
Sell.