Category: Branding

Appleby & Associates is a mother and son real estate team with over 30 years of combined experience. Hoping to represent the real estate profession in the right way, the partners focus not only on outcomes, but the overall client experience and assisting people in the milestones of their lives through home ownership. Eager to introduce their team distinctly from the “typical realtor”, they commissioned us to develop a brand in line with their values and style. We performed extensive research on competitors and the real estate market in the Lower Mainland, developing a brand concept which would set the company apart and represent their unique propositions of trust, experience and creativity.

We developed a simple and elegant word mark appropriate for the sophisticated yet warm personas of the partners and enabling them to stand out amongst other firms in the competitive real estate landscape with cluttered, outdated identities.

Our social media management has grown the brand’s Instagram account from 150 to over 5000 followers in 18 months.

Thuja Wellness is an integrated health clinic based in Vancouver, BC. offering comprehensive treatment plans for patients through a strategic collaboration between experienced practitioners. As an elevated medi-spa, the company required an elegant and luxurious brand identity to represent the quality of its treatment plans and a relaxing healing experience for patients.

We developed a signature mark and identity representing health, high-end service and integrative progress. After launching the brand, we have continued working with Thuja on stationery and collateral design, packaging, custom photography and social media content and management.

Hiro’s Stew House is a casual fast food restaurant concept in Richmond, BC offering Canton style flavours at an affordable price point to the popular Union Square neighbourhood. The restaurant is intimate, comfortable, and a casual space to spend time with friends and family. We developed a brand concept based on 3 components: quality food, a fun environment, and social sharing.

We were asked to develop a bilingual identity putting a modern spin on simplified Chinese characters. The primary logo design is comprised of a custom typeface paired with a whimsical illustration to reflect the restaurant’s signature red hot pots. The identity was applied to web, the physical storefront, print collateral and advertising. In addition, we also supported the company in brand and food photography, providing art direction, styling and photography for all of their dishes.