We worked with the team on a soft rebrand, maintaining the reputable logo but pairing it with an updated defined brand style guide, with a focus on typography and modern colour palette. The focus of our work was launching a brand new custom website equally highlighting their catering and event planning services. In a 3 month process, we guided them through website strategy, content planning, copywriting, photography selection and a completely custom website design and development process. The final result is a beautiful editorial-inspired website with individual landing pages for their catering, event and corporate departments; a well-organized menu structure for clients to easily browse their many food and beverage offerings; and featured event case studies and venues to highlight their previous work and partners.


View the site here

In our research and discovery process, we found that competitors within the cleaning industry have similar and inconsistent brand identities which lack originality and personality. We saw an opportunity to create a holistic contemporary identity, which combines professionalism in its simplicity, and character in its unique composition and accents.

Over the course of 2 months, we worked with the company to design a new logo, launch a new website, and design a complete stationery and collateral set including postcards, door hangers and custom notepads outlining their signature cleaning checklist.