Makeup By Larissa

Makeup by Larissa

Client

Makeup by Larissa

Industry

Events

Work

Brand strategy
Identity
Collateral design
Custom website design

Makeup by Larissa started as a freelance brand which has grown and evolved into a team offering multi-faceted services. As a result, the business required a streamlined, professional rebrand process to replace their DIY logo and portfolio website. We developed an elegant but warm identity bringing together artistic elements with a refined sensibility that is representative of the brand's work. The custom website design was built to follow a similar design aesthetic, while factoring in an improved sales process to increase the conversion rate from users.

Before

After

Riverwest Realty

Riverwest Realty

Client

Riverwest Realty

Industry

Property Management

Work

Brand strategy
Identity
Collateral design
Web Design

Riverwest Realty engaged our team to help them with a rebrand strategy and design. We updated their outdated logo and website and developed a custom identity and site that bring together great service, a legacy with a modern twist, and natural elements of Richmond, BC.

Designing real estate experience​

Pacific Dental Conference

Pacific Dental Conference

Client

Pacific Dental Conference

Industry

Event

Work

Website design

The Pacific Dental Conference is the largest event of its type in Western Canada. Having run this event for many years with annual attendance growing, the organizers wanted to bring new life to their 2020 program by updating their website to be more dynamic and engaging for new, younger attendees. We provided a comprehensive audit of their existing website and designed a custom homepage as a guideline for their in-house team to build out the remainder of the project.

Erin Bentley

Erin Bentley

Client

Erin Bentley

Industry

Life Coaching and Education

Work

Brand strategy
Identity

Erin Bentley is a world class relationship coach, researcher and educator who was in business for 10 years without a defined brand strategy or identity. To bring her business to the next level, Erin hired us to develop her unique brand concept along with a lively, engaging identity to help her expand into multiple markets.

Before

After

We developed a bold yet elegant logomark to express confidence and the unique energy of Erin’s approach as a coach, speaker and educator. A dot motif forms the foundation of the identity, depicting sound waves reflective of Erin’s booming voice in a quiet room and the abounding impact of her work in people’s life.

The Lazy Gourmet

The Lazy Gourmet

Client

The Lazy Gourmet

Industry

Food & Beverage
Event Planning

Work

Brand strategy
Identity update
Collateral design
Custom website design

The Lazy Gourmet has been delivering inspired catering and events in Vancouver, BC since 1979. Now celebrating their 40th year in business, they hired us to update their brand and reposition their business as a high end catering service offering elegant, quality fare and seamless event planning. In our discovery process, we learned of many new competitors who have entered their market, and of alternative niches targeting their same clientele. We noticed many similarities in Vancouver catering brand identities, with few differentiating factors, so saw an opportunity to work with the Lazy Gourmet on creating a brand unlike any other.

We worked with the team on a soft rebrand, maintaining the reputable logo but pairing it with an updated defined brand style guide, with a focus on typography and modern colour palette. The focus of our work was launching a brand new custom website equally highlighting their catering and event planning services. In a 3 month process, we guided them through website strategy, content planning, copywriting, photography selection and a completely custom website design and development process. The final result is a beautiful editorial-inspired website with individual landing pages for their catering, event and corporate departments; a well-organized menu structure for clients to easily browse their many food and beverage offerings; and featured event case studies and venues to highlight their previous work and partners.


View the site here

Legendary Catering & Events

Cleaning HQ

Cleaning HQ

Client

Cleaning HQ

Industry

Commercial Cleaning Services

Work

Brand strategy
Identity
Collateral design
Website design

Cleaning HQ is a newly launched commercial cleaning company serving offices, strata and business spaces in the Lower Mainland. Having run a successful residential cleaning business (project here) since 2010, the company’s owner decided to launch a separate commercial arm of the business under a new brand. Aiming to appeal to a corporate market, our client required a brand identity that was modern and professional. The challenge was to avoid a look that was too corporate and serious in nature, as the team is full of personality and warmth.


In our research and discovery process, we found that competitors within the cleaning industry have similar and inconsistent brand identities which lack originality and personality. We saw an opportunity to create a holistic contemporary identity, which combines professionalism in its simplicity, and character in its unique composition and accents.

Over the course of 2 months, we worked with the company to design a new logo, launch a new website, and design a complete stationery and collateral set including postcards, door hangers and custom notepads outlining their signature cleaning checklist.

Clean spaces for inspired teams

Featurette

Featurette

Client

Featurette

Industry

Technology

Work

Brand strategy
Identity
Website design
Collateral design
Animation

Featurette is an all-in-one print and design platform for real estate agents to create beautiful, professional feature sheets. This is a sister business created by the Blank Canvas team, therefore we executed all aspects of brand design, concept development, photography, product development, social media, website design and graphic design of all templates available in the Featurette platform. In collaboration with our software developers at AY Technologies, our team created this service as a means of increasing availability and accessibility of great design for the many realtors in our city. See more at www.featurette.ca

Design.
Print.
Sell.

Appleby & Associates

Appleby & Associates

Client

Appleby & Associates

Industry

Real Estate

Work

Brand strategy
Identity
Collateral design
Photography
Social media management

Appleby & Associates is a mother and son real estate team with over 30 years of combined experience. Hoping to represent the real estate profession in the right way, the partners focus not only on outcomes, but the overall client experience and assisting people in the milestones of their lives through home ownership. Eager to introduce their team distinctly from the "typical realtor", they commissioned us to develop a brand in line with their values and style. We performed extensive research on competitors and the real estate market in the Lower Mainland, developing a brand concept which would set the company apart and represent their unique propositions of trust, experience and creativity.

We developed a simple and elegant word mark appropriate for the sophisticated yet warm personas of the partners and enabling them to stand out amongst other firms in the competitive real estate landscape with cluttered, outdated identities.

The Experience Matters

Deep’s Sunshine Cleaning

Deep's Sunshine Cleaning

Client

Deep’s Sunshine Cleaning

Industry

Residential Cleaning Services

Work

Rebrand strategy
Identity
Collateral design
Website design

Deep’s Sunshine Cleaning is a residential cleaning company serving the Lower Mainland since 2010. Originally launched with a simple clipart logo, our client was looking to define its brand and positioning, and develop a cohesive identity to increase recognition, attract and retain talent, and deliver greater value to clients.

In our research and discovery process, we found that competitors within the cleaning industry have similar and inconsistent brand identities which lack originality and personality. We saw an opportunity to create a holistic contemporary identity that still maintained the essence of the original branding but represented a modern evolution.

Over the course of 2 months, we worked with the company to design a new logo, launch a new website, and design a complete stationery and collateral set including postcards, door hangers and custom notepads outlining their signature 29 point process.

A ray of sunshine in a messy world

Carol Greenaway

Carol Greenaway

Client

Carol Greenaway

Industry

Business Coaching

Work

Custom Website Design

Carol Greenaway is a business coach based in Vancouver who works with entrepreneurs who love what they do. While Carol has a big personality and undeniable enthusiasm for her work, her previous website was grey and lifeless and did not accurately portray who she is or her approach to work. In this custom website design, we created a strategy and new website to showcase Carol’s energy, aptitude for growing businesses, and warm, supportive approach. Bright, full-width photos are paired with quirky copy, and a custom Case Studies section displays success stories from happy clients.

Work is more than a 4-letter word