Deep’s Sunshine Cleaning is a residential cleaning company serving the Lower Mainland since 2010. Originally launched with a simple clipart logo, our client was looking to define its brand and positioning, and develop a cohesive identity to increase recognition, attract and retain talent, and deliver greater value to clients.

In our research and discovery process, we found that competitors within the cleaning industry have similar and inconsistent brand identities which lack originality and personality. We saw an opportunity to create a holistic contemporary identity that still maintained the essence of the original branding but represented a modern evolution.

Over the course of 2 months, we worked with the company to design a new logo, launch a new website, and design a complete stationery and collateral set including postcards, door hangers and custom notepads outlining their signature 29 point process.

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