Erin Bentley is a world class relationship coach, researcher and educator who was in business for 10 years without a defined brand strategy or identity. To bring her business to the next level, Erin hired us to develop her unique brand concept along with a lively, engaging identity to help her expand into multiple markets.

We developed a bold yet elegant logomark to express confidence and the unique energy of Erin’s approach as a coach, speaker and educator. A dot motif forms the foundation of the identity, depicting sound waves reflective of Erin’s booming voice in a quiet room and the abounding impact of her work in people’s life.