The Financial Therapy Association (FTA) is an organization comprised of professionals dedicated to the integration of cognitive, emotional, behavioral, relational, and financial aspects of well-being. In its 12th year, the organization had outgrown its brand identity and website and engaged us for a rebrand strategy and design process. 

Derived from the original brand identity, we kept green as a primary colour, creating a simple, modern and meaningful logo and style guidelines. The custom website includes features like membership information, a journal archive and an extensive directory for finding Financial Therapists. The website is built to be easily maintained and edited by the client on a regular basis.

Our work included brand identity, stationery and collateral design and website design and devleopment.