Hiro’s Stew House is a casual fast food restaurant concept in Richmond, BC offering Canton style flavours at an affordable price point to the popular Union Square neighbourhood. The restaurant is intimate, comfortable, and a casual space to spend time with friends and family. We developed a brand concept based on 3 components: quality food, a fun environment, and social sharing.

We were asked to develop a bilingual identity putting a modern spin on simplified Chinese characters. The primary logo design is comprised of a custom typeface paired with a whimsical illustration to reflect the restaurant’s signature red hot pots. The identity was applied to web, the physical storefront, print collateral and advertising. In addition, we also supported the company in brand and food photography, providing art direction, styling and photography for all of their dishes.