Kindermeals is a healthy and socially-conscious meal delivery and education program for children in schools. Founded in Vancouver, the team aims to improve the eating habits of Canadian children with hot lunch delivery to schools with plant-based, nutritious and filling meals at an affordable price point. We worked with Kindermeals from brand conception to launch, starting with a naming strategy and defining the brand as kindness inside and out.

We developed key target markets and client personas, then designed the brand identity with a bold, modern logo appropriate for children as well as parents making meal decisions. The result is a circular mark in a bright mint green, alluding to the plant-based nature of the meals, without using traditional environmental symbols and colour palettes.

Our work has also included the consultation and design of marketing collateral for the company’s outreach to schools in the community.