Makeup by Larissa started as a freelance brand which has grown and evolved into a team offering multi-faceted services. As a result, the business required a streamlined, professional rebrand process to replace their DIY logo and portfolio website. We developed an elegant but warm identity bringing together artistic elements with a refined sensibility that is representative of the brand’s work. The custom website design was built to follow a similar design aesthetic, while factoring in an improved sales process to increase the conversion rate from users.

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