Picnic is a full-service marketing agency specializing in the areas of strategy development, market funnel campaigns and content creation. Formerly known as Snap Social Media Strategies, the company was looking to rebrand under a new name and identity, which represented their creativity, expertise and collaborative nature. With this in mind, we created a custom identity inspired by the pattern of a picnic blanket, symbolizing collaboration and comfort, with different elements coming together to make a whole. The design thoughtfully integrates the brand’s mission to innovate, elevate and collaborate with the businesses it serves.