Kajaks Track & Field Club


Kajaks Track & Field Club




Brand strategy
Collateral design

The Kajaks Track & Field Club is non-profit community athletics organization providing opportunities for athletes in the sport of Track & Field, Cross Country and Road Running. Since its inception in 1961, the club has gone through several iterations of their brand but never a comprehensive brand strategy.

We created a logo and identity package, drawing on their important heritage and displaying the brand’s values of community, excellence and legacy. We kept the tradition of the Kajaks First Nations-inspired bird and blue and orange colour palette, but updated the identity with a modern interpretation inspiring athleticism, quality and fun for all ages.

Community. Excellence. Legacy.

Design Inquiry