Sparrow HR is a consulting firm which works with leaders to create engaged and inclusive workplaces where everyone has the opportunity to thrive. The company makes it safe and simple for leaders to impact real change in areas that are complicated to navigate. The name and iconography of the sparrow were chosen to represent clearsightedness and community – core values of the brand. Our custom brand identity includes a brightly coloured logo with a sparrow standing tall and leaning in a forward motion, conveying clarity and progress. To launch the brand, our team also executed a full suite of stationery design, brand photography and custom website design and development.