A brand style guide is a document that outlines all the elements of your brand and how to use them. Say you order flat-pack furniture and need to build it yourself. It’s no use to have all the pieces if you don’t have the instruction manual for assembling them. Now you might ask, what are […]
Tag Archives: Branding
How to Hire for Design
Designers can help bring your vision to life so it’s no question why people are willing to reach deep into their pockets to see this being executed. First impressions matter and your company’s visual identity enhances how you attract prospective clients. A good design creates brand recognition so people are able to quickly recall what […]
When and How to DIY Your Own Branding
It’s a sore spot for designers: meeting someone new and asking for a business card, to discover that horror of all horrors, they have created their own logo. We call these the DIYers. DIYers might be new business owners who a) don’t think they need a logo or b) cannot afford to have a logo […]
Your Logo Is Not Your Brand
The biggest misconception we encounter in this business is that a brand = a logo. Or that a logo = a brand. Both of these statements are false. Yes, you can hire a logo designer and give them ideas and receive a logo – this is a straightforward logo design, not branding. When you commit […]
When Should I Think About Branding?
Most good businesses start with a business plan. In this document, they outline the vision and goals, services, financial projections and startup costs. And yes, businesses starting up can have a lot of startup costs, including everything from registering a domain and getting a business license, to leasing space, purchasing equipment and payroll. In the […]